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3 Reasons YOU Want Muscle

Posted by Joel Marion

3 Reasons YOU Want Muscle
By Joel Marion & Vince Del Monte

It doesn’t matter if you’re male or female, 22 or 62, attempting to lose fat or “get buff”, you WANT muscle.  In fact, we’ll venture to say that virtually everyone wants muscle (whether they know it or not), and here’s why:

1.  Building Muscle = Faster Fat Loss

Even if you’re primary goal is fat loss, you’d be extremely wise to build specific periods of time in to your training schedule in which you primarily concentrate on building muscle.


Muscle is metabolically expensive.

You see, for every pound of muscle you manage to add to your frame, you’ll burn an additional 40-50 cals per day. So, let’s say you gain 10 lbs; that means your body now REQUIRES 400-500 more calories to simply maintain its weight, posing several benefits:

  • You get to eat the same amount and lose fat faster OR
  • You get to eat more and lose fat just as quickly

Either way you look at it, that’s a pretty solid deal, only possible through the addition of calorie-burning lean muscle.

2.  Building Muscle = Easier Weight Maintenance

Let’s say you lose 30 lbs, which is awesome, but you fail to put on any appreciable amount muscle, or even worse, you lose muscle mass in the process (which is extremely common).

In either case, metabolism will in fact be slower after you’ve lost the 30 lbs than it was when you first started your fat loss journey…NOT what you want if your goal is to actually keep the weight off.

With the addition of lean muscle mass, your metabolism won’t be slower, it will be faster, making maintaining your new body incredibly easy.

Muscle is the difference between losing 30 lbs once and for all, and struggling to losing 30 lbs over and over and over again for the rest of your life.

Wouldn’t you love to just lose the weight once and never have to worry about “gaining it back”…again?

3.  Building Muscle = A Hotter, Sexier Body

Being thin is one thing, being hot is another.  And the latter is something only lean muscle can provide.

I think we’d all agree that while being thin is certainly better than being fat, what we truly want our bodies to look like goes far beyond simply being skinny.

For example, take a look at the photos below; these are both “size 2” bodies:


The difference:  one looks “okay” and the other is smokin’ hot.  The REAL difference:  Muscle.  While the same exact “size”, the physique on the right is comprised mostly of dense, shapely, tone muscle, while the image on the left…isn’t.

And for the guys, when it comes to taking your shirt off or being comfortable on the beach, we’d probably all agree that simply being “thin” or “skinny” isn’t where it’s at.  Muscle makes a dramatic difference in the way we look.  Just look at the before/after pics from these two clowns:



While the “before” photos were thin, there’s a world of difference in the confidence and general appearance of a physique possessing significantly more muscle.

How would your life change if YOU were to gain 5, 10, or even 20 lbs of lean muscle?

Both Vince and I can tell you that since our transformation, our entire lives have benefited massively because of one thing:  muscle.  It really can and does affect your entire life.

Comment Time:

How many pounds of lean, sexy muscle would you like to gain?  Respond in the comments section below along with any muscle building questions you might have.  Vince and I will be checking in throughout the day to answer your questions, and we’ll also select 2 “commentors” at random to receive a free muscle building “gift” ($97 value).

Talk to you in the comments section!

Joel and Vince

P.S.  If you have never commented on the blog, today is the day.  You might win something cool, and besides, when you take action and comment, it just reinforces your goals and pushes you even more toward achieving them.  We’re looking forward to YOUR comment below!


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