• Fill out the form below and I'll send you my special report, Fat Loss Secrets Exposed, absolutely free.

    :
    :
  •  

Twinkie Diet EXPOSED (A Calorie STILL is NOT a calorie)

Posted by Joel Marion

In response to my Calorie is NOT a Calorie post the other day, several readers posed questions about the “Twinkie Diet”, a dietary experiment whose results seemed to suggest otherwise (that indeed all calories were equal for fat loss).  Here’s one such question:

But what about the Twinkie Diet? A guy lost something like 40 pounds [Note: the actual amount was 27 lbs] eating only Twinkies (and a few multivitamins)… If they were only Twinkie calories, shouldn’t he have gained weight? He set out to prove that a calorie is a calorie, even if it is not unprosessed or proteinful food. Why didn’t he get fat?

I responded in the comments sectoin of that post, but let me go in to a bit more detail here:

First, just to clarify, the actual amount of weight lost was 27 lbs, or an average of 2.7 lbs a week over a 10 week period.

Having said that, the test subject only reduced his calorie intake by 800 calories daily, which equates to a deficit of 56,000 calories.  A pound of fat is 3,500 calories, so even if the entire caloric deficit resulted in pure fat loss (which it never does) this would only equate to 16 lb loss of body fat.

In reality, of the 27 pounds lost, the dieter would be lucky if 50% of it was actually fat — absolutely terrible if you enjoy your muscle and give a rip about your metabolism.

The important distinction here is that between “weight loss” and “fat loss”.  

If this particular dieter made much more appropriate food choices and his calories were derived from different (i.e. better) foods, he would have lost much, much less lean body mass.

And let me ask you this:  Which do you think LOOKS better in the end?  27 pounds of “weight loss” in which half is lean body mass?  Or a lesser amount of pure fat loss?  Here’s the truth:  no one truly cares about the numbers on the scale…they care about how they look.  If they lose 40 lbs and are still ashamed to take their shirt off, it’s likely not the outcome they were looking for.

And you be the judge on if you’d like to look like Mark Haub, the infamous Twinkie dieter.

The other point to consider is what type of deficit needs to be achieved in order to lose fat in a situation in which calories are being derived from crappy sources (such as snack cakes).

Of course if you eat 1800 calories of twinkies (when you maintain at 2600 cals) you’ll lose fat, but you could lose just as much fat (and much less lean body mass) eating a higher calorie level of wholesome, natural foods.

To sum it up, if someone has all 5 of the factors that I shared in my previous article working against them vs. someone having all 5 factors above working for them — and calories are equal — the person having all factors working for them will lose more fat, less muscle, and at a higher calorie intake.  All in all a much more desireable situation.

To recap, the 5 factors are:

1.  Eating foods with a high thermic effect of feeding (i.e. protein)

2.  Eating higher fiber foods with indigestible calories

3.  Choosing low glycemic index foods to control insulin

4.  Avoiding the combination of carbs and fats in the same meal

5.  Eating small, appropriately timed meals

And of course, there are a million other inherent problems with the Twinkie Diet, including ridiculously small portion sizes, etc, but today I just wanted to tackle it from calorie perspective.

If you missed the first part of this series, click here for full details on each of the above.

For Five Foods that Fight Abdominal Fat, Click HERE.

Questions/Comments?  Post ’em below and I’ll talk to you in the comments section!

Keep rockin’,

Joel

  • WHAT’S NEXT?

    • Post a comment!


    • Share this post! Share this post easily via Facebook, Twitter, Email or any social bookmarking site using the above uber widget!


    • Get FREE stuff! Get my Fat Loss Secrets Exposed report and a bunch of other free stuff when you subscribe to this blog at the top of the page!
  •  

Related Posts

  • No Related Posts
41 comments - add yours
Reply  |  Quote

Mohammed wrote:

Greetings,
I am confused about the 5th factor and because it conflicts with some advice given by Rob Poulos in a video presentation where he says that eating an irregular amount of calories each day with different kinds of foods will result in fat loss because it has something to do with how the cave people were not fat because they ate when they could find food not because they ate regular meals. Could you please clarify as to which is the correct way of eating to be healthy while maintaining fat loss and muscle gain?
Thank You Very Much

I believe you are talking about Jon Benson and not Rob, but regardless, yes, caloric manipulation is an effective strategy for fat loss. In fact, it’s the entire premise of my Cheat Your Way Thin program.

-Joel

Reply  |  Quote

Mark wrote:

As usual you only respond to the easy to answer comments.
Why dont you respond to Mohammed’s comment which is the 1st comment made.

Sorry for the delayed response; just sat down to check the blog today. Just FYI, I spend most of my day out in the real world being awesome, so sometimes there’s a delay before I get back to the computer.

I responded to Mr. Mohammed (it was easy to answer by the way :)

Cheers!
Joel

Reply  |  Quote

Lucas wrote:

Joel,
1. our muscle mass is determined mainly by the stress it is submitted to – there are tons of research showing that, including that it is possible to do very calorie restrictive diets without losing muscle as long as there is training. Extremes are good examples: a)when you break your leg and can’t move at all, it doesn’t matter how good you eat, you are going to loose muscle;

This isn’t revolutionary. Everyone knows muscle will atrophy when not in use. This proves absolutely nothing that solid nutrition is necessary to build and maintain muscle. The point I made with bodybuilders dieting down for a show was a much more valid argument. If it were as simple as just continuing to train, maintaining muscle would be easy. Unfortunately, it’s not, and is actually one of the more difficult things to do when dieting.

b)bad eating and good training also increases muscle (as long as the vitamins and minerals are there).

What do you mean by “bad” eating? Eating high calorie levels of crap food? Well sure, and you’ll get plenty fat in the process. If you were referring to consuming a low calorie diet (crap food or not), no, this does not increase muscle mass substantially. If it did, everyone who lifted weights would be huge.

2. there is no such thing as “starvation mode”. Our body doesn’t “grasp” in to fat (just energy resource and nothing more) and start spending our muscles, necessary for hunting.

Muscle necessary for hunting? I don’t think a large degree of muscle mass is necessary for hunting at all. Certainly not 20 or 30 lbs of “extra” muscle that you worked years for in the gym. I’ve gained as much as 70 lbs of muscle from when I started at a measly 173 lbs. You think that’s maintained easily? You think you don’t have to drastically up your daily calorie intake to maintain that? If so, you’re not living in reality.

As for starvation mode, read up on the hormone leptin (I can give you about 300 and some odd studies that I’ve already read…I’ll FedEx them to you…the box will be heavy, so you’ll need to pay shipping) and then tell me it’s not real. Fat is much more necessary to keep warm then muscle is for “hunting”. Or you can just forget all the science and ask the millions and millions of dieters why they stopped losing weight after the first month of calorie restriction. Why fat loss plateaus exist. Why everyone who goes on a diet doesn’t automatically get ripped.

Hint: It has something to do with long term calorie restriction and metabolism (i.e. starvation mode or whatever you want to call it).

It makes no sense

Wrong – feel free to email me and I’ll send you a chapter of my book that makes an airtight logical case as to why it makes all the sense in the world.

and it is scientifically proved wrong.

Wrong – same chapter will prove it via science. Or again, you can read those 308 research papers.

3. he was eating less than spending; there was no lack of essential vitamins or minerals (that could cause a muscle loss); the stress he’s muscles were under didn’t change much (just a few pounds less to carry around). Conclusion: he lost mainly fat and, of course, some water.

The reasoning your conclusion is based on is completely off, therefore the conclusion is equally off.

Cheers,
Joel

Reply  |  Quote

@ Joel Marion:

Joel, what about the people who just want to lose body fat…wouldn’t you say the simplest way is merely to just eat less on a consistent basis?

It seems to complicate things a LOT when people start writing about “eat this and this and this to help burn fat”? It seems to trick people into eating lots of “good foods” but then they are still put excess calories into their body and hey presto its going to be stored as fat.

I train at the gym 4x a week and am generally eating less than I ever have, and I’m getting much stronger at the same time as losing significant weight.
It isn’t muscle, or else I wouldn’t get stronger on all my lifts.

Reply  |  Quote

Tom wrote:

@ Joel Marion:
Joel, what about the people who just want to lose body fat…wouldn’t you say the simplest way is merely to just eat less on a consistent basis?
It seems to complicate things a LOT when people start writing about “eat this and this and this to help burn fat”? It seems to trick people into eating lots of “good foods” but then they are still put excess calories into their body and hey presto its going to be stored as fat.
I train at the gym 4x a week and am generally eating less than I ever have, and I’m getting much stronger at the same time as losing significant weight.
It isn’t muscle, or else I wouldn’t get stronger on all my lifts.

Gains in strength are mostly neurological and often times have very little to do with actual muscle mass. That’s why you can see a 280 lbs shredded bodybuilder who’s actually a lot weaker than an 180 lbs powerlifter.

In summary, you can absolutely gain strength and lose muscle…in fact, it happens all the time.

If you want a fast body “transformation” and not simply weight loss, there are a lot of factors involved, but a great start is revolving your diet around the 5 simple factors listed in this post and last.

Your internal hormonal environment is perhaps the greatest contributor to fat loss, and the above is a recipe to keep that environment in a fat burning state.

And of course, you need to be in a calorie restricted state to lose fat – if you are eating above maintenance, it doesn’t matter what kind of foods you are eating, you’ll gain weight. That said, the other factors will allow your internal hormonal environment to make best use of the deficit for maximal fat loss and plateau avoidance.

All the best,
Joel

Reply  |  Quote

Great post! The “Twinkie Diet” is one of those great unscientific publicity stunts. When I was in chiropractic school, my clinical nutrition instructor talked about all the fad diets. Sure, no matter which of those you follow, any time you cut out choices you’ll lose weight. For awhile. The real question is, do you maintain when you come off of the diet? For the vast majority of those stunts, the answer is no. The body has specific physiological processes that strongly suggest we should all be eating a certain way. Joel’s comments on maximizing the thermic effect of food and reducing the secretion of insulin is spot-on. As he said, “A calorie is NOT a calorie!”

Reply  |  Quote

A) let’s remember that we are NOT talking about a bodybuilder with “extra” 70 lbs of muscle; the dieter in question is not a bodybuilder and he has extra fat not muscle, he went to 176 lbs not shred. Your much more valid point is valid for bodybuilders in restriction phase, people that have an extremely high metabolism (due to excessive muscle) and go to extremely low percentages of fat (below healthy) – you are right, they loose muscle. Well here are some studies that show restrictive dieting, exercise, and NOT losing muscle mass or changes on metabolism – I hope these are valid arguments.
1 Bryner RW. Effects of resistance training vs. Aerobic training combined with an 800 calorie liquid diet on lean body mass and resting metabolic rate. Journal of the American College of Nutrition 1999; 18(1): 115-121
2 Rice B, Janssen I, Hudson, R, Ross R. Effects of aerobic or resistance exercise and/or diet on glucose tolerance and plasma insulin levels in obese men. Diabetes Care 1999; 22: 684-691
3 Janssen I, et al. Effects of an energy-restrictive diet with or without exercise on abdominal fat, intermuscular fat, and metabolic risk factors in obese women. Diabetes Care 2002; 25:431-438
4 Chomentowski P, et al. Moderate Exercise Attenuates the Loss of Skeletal Muscle Mass That Occurs With Intentional Caloric Restriction – Induced Weight Loss in Older, Overweight to Obese Adults. Journal of Gerontology: MEDICAL SCIENCES. 2009. Vol. 64A, No. 5, 575–580
5 Marks BL, Ward A, Morris DH, Castellani J, and Rippe RM. Fat-free mass is maintained in women following a moderate diet and exercise program. Medicine and Science in Sports and Exercise. 1995; 27(9):
1243-51
6 Gjedsted J, Gormsen L, Buhl M, Norrelund H, Schmitz, Keiding S, Tonnesen E, Moller N. Forearm and leg amino acids metabolism in the basal state and during combined insulin and amino acid stimulation after a 3- day fast. Act Physiologica. 2009; (6): 1-9.
I’m showing studies, not bragging about them so that people can check it out instead of trusting someones opinion and calling it a fact. I hope you don’t cut these scientific references. Maybe you can change the size so that they don’t take so much space on the page.

B) on weight loss plateaus. When in continued restriction diet, our fat cells start to accumulate water, it’s called starvation edema and it doesn’t mean you are not using fat as energy anymore it also explains why people don’t get ripped when dieting and the REAL importance of cheating, like you advocate:
1 Allison, et al, Clinical Medicine, 2004
2 The Biology of Human Starvation
3 The Great Starvation Experiment
4 The Phenomenon of Famine – Annual Review of Nutrition Vol. 7: 1-22 Volume publication date July 1987) DOI: 10.1146/annurev.nu.07.070187.000245 Nevin S. Scrimshaw – http://www.annualreviews.org/doi/pdf/10.1146/annurev.nu.07.070187.000245

C) I should read on Leptin… ah, some articles that point that steroids reduced leptin, testosterone reduced leptin and fasting reduced leptin and in all cases, increased fat burning, respectively:
1 Hislop MS, Ratanjee BD, Soule SG, Marais AD. Effects of anabolic–androgenic steroid use or gonadal testosterone suppression on serum leptin concentration in men. European Journal of Endocrinology 1999: 141; 40–46
2 Ahima RS, Flier JS. Leptin. Annu Rev Physiol. 2000;62:413-37
3 Chan JL, et al. Short-term fasting-induced autonomic activation and changes in catecholamine levels are not mediated by changes in leptin levels in healthy humans. Clinical Endocrinology 2007; 66: 49–57

On reduced leptin (80%) and no variation of metabolism IN HUMANS, the last article is also valid. But here goes two more articles on leptin and no changes on metabolic rate in HUMANS. It is a fact that it is related to fat loss in rats and other animals.

4 Rosenbaum M, et al. Effects of Weight Change on Plasma Leptin Concentrations and Energy Expenditure. Journal of Clinical Endocrinology and Metabolism 197; 82: 3647–3654
5 Rosenbaum M et al. Low dose leptin administration reverses effects of sustained weight reduction on energy expenditure and circulating concentrations of thyroid hormones. The Journal of Clinical Endocrinology & Metabolism 87(5):2391–2394

Answering your questions: yes, of course, eating enough calories of junk food, a multivitamin and training, I agree with you that they are going to pack fat as well and I’m also not talking about giant amounts of muscle as you need some hormonal changes for that (by nutrition, steroids, lifestyle, etc). Yes, I do think WE need to eat more calories (just like you point) to keep our increased amounts of muscle than we would have to if we were skinny.

Reply  |  Quote

@ Lucas:

Not sure how you gather this study shows no change in metabolic rate:

Rosenbaum M et al. Low dose leptin administration reverses effects of sustained weight reduction on energy expenditure and circulating concentrations of thyroid hormones. The Journal of Clinical Endocrinology & Metabolism 87(5):2391–2394

The study unequivocally shows the importance of leptin on metabolism and various fat burning hormone levels (thyroid hormones, etc). Subjects dieted, everything went to sh*t…then they were administered exogenous leptin and everything goes back to normal. In humans. Pretty clear.

Reply  |  Quote

@ gman:

There is a large difference between starvation mode (fat loss plateau) and starvation. Starvation eats everything. Period.

Losing weight in men can also make men look like they’ve gained muscle. It’s the same visual trick Hollywood has been using for over 50 years.

Reply  |  Quote

@ BS Detective:

Dude…just dumb…just plain dumb.

Reply  |  Quote

I have your Xtreme Fat Loss Program as well as Eat Stop Eat by Brad Pilon and Adonis Index program by Brad Howard and John Barban. Their views tend to be that caloric restriction is the way to go and that generally speaking most people who are trying to lose weight and can’t lost weight are eating above their BMR (basal metabolic rate), to lose weight, you need to consume less calories and expend more. Eat Stop Eat involves fasting which leads to GH manipulation as an aid to speed up fat loss. Do you agree with their programs. I think most weight loss programs do make it more difficult than it needs to be, dieting may suck but that’s reality, people eat more than they need to and find that losing weight is some incredible challenge instead of looking at it the way it should be viewed, changing your lifestyle, eating less than they currently eat and if they are overweight, eat less calories than your BMR and exercise. I don’t see reducing your caloric intake as harming your metabolism, muscle isn’t as metabolically active as some people are led to believe, your organs (ie. heart, lungs, liver) and your brain burn more calories at rest during the course of a regular day than your muscles do. As for the comments about starvation, starvation mode and fasting, there are differences between them. I don’t think most people realize what true starvation really is, people suffering from anorexia nervosa are starving themselves, people in 3rd world countries that don’t have access to food & water are starving, people in North America and most industrialized countries have access to food, eating fewer calories than your BMR isn’t starving, it’s just a caloric restriction, they won’t be losing muscle mass during caloric restriction.

Reply  |  Quote

Rob wrote:

As for the comments about starvation, starvation mode and fasting, there are differences between them. I don’t think most people realize what true starvation really is, people suffering from anorexia nervosa are starving themselves, people in 3rd world countries that don’t have access to food & water are starving, people in North America and most industrialized countries have access to food, eating fewer calories than your BMR isn’t starving, it’s just a caloric restriction, they won’t be losing muscle mass during caloric restriction.

Calorie restriction is simply a lesser degree of starvation – leptin, thyroid hormones and every other metabolic marker decrease in the face of calorie restriction, so while it’s not anorexia or 3rd world country starvation, the body still responds to being in a long term caloric deficit.

-Joel

Reply  |  Quote

All of this is a little technical for me. I have run four marathons and am preparing for a 50-mile ultra in July. I never separate diet from training, the two go hand in hand. However, I am of the opinion, based on personal experimentation, that a calorie is a calorie. I think that that is an ignorant position to take.
I guess if you want to lose weight and don’t care about proper nutrition, eat Twinkies and watch porn all day. The fact is that we need nutrition from our foods in order to be healthy. Hell, I bought into the high-carb mantra that was being dictated to me during my first two marathons and gained fat…alot of it.
For my third marathon, I was strength training like a bodybuilder and performing all of my marathon training. During that period, I ate whatever I wanted and was built like Vin Diesel. My conclusion is that lean muscle burns fat.
For my fourth marathon, I omitted the strength training and focussed on what I love most, running. At this point, I had read a couple of books that taught me how to use my fat stores as fuel. If you rely on carbs for fuel, when that source of fuel runs out, your body immediately begins to utilize your muscle as fuel; not a good thing.
Without having read the tenets of Joel’s position, I am going to agree, based on personal experience, that it is not good to sacrifice lean muscle mass for dieting purposes. Moreover, I don’t think that weight is a good standard in regards to dieting because the general intent is to modify appearance and there are too many variables involved with weight. You should judge your diet by the appearance that is generated. Haven’t you all seen “that guy”that has lost a bunch of weight, but looks unhealthy; like the walking dead?
I never limit myself to one source of information either. In fact, psychology has a great deal to do with this matter, and I’m not referring to psychology in the sense that having a positive mental attitude is a key factor (although, it very well could). What I refer to is the “fight-or-flight” syndrome. Simply put, when in danger, the body shuts down 70% of its normal functions. It then begins to exclusively consume sugars for fuel and, when sugars are depleted, it begins to consume muscle for fuel. The body stores fats in the event that the dangerous situation persists; its the body’s emergency cash fund, it’s rainy day.
What most people fail to realize is that everyday stress, as well as working out too hard, will induce this “fight-or-flight” state. So, whatever you end up doing, just try and reduce your overall stress and don’t push yourself outside of your capacity for more than a minute at a time when exercising. Whatever Joel is selling, buy it and buy two or three other programs and experiment. Find out for yourself what works for you, not everybody else. If you’re reading this, it is more than likely that you’re not doing a good job by yourself in appearing fit or aesthetically pleasing. So quit arguing and do something, anything; its that simple.

Reply  |  Quote

Correction: I meant to say that I am not of the opinion that a calorie is just a calorie!

Reply  |  Quote

Glen Adkins Jr. wrote:

For my third marathon, I was strength training like a bodybuilder and performing all of my marathon training. During that period, I ate whatever I wanted and was built like Vin Diesel. My conclusion is that lean muscle burns fat.

I think your conclusion would be wrong,
muscle really isn’t metabolically active tissue, I think the last bit of scientific literature I read on this says that a pound of muscle burns something like 3-4 calories, not per hour either, that’s more like per day.

If you’re in great shape, muscular and lean, your body has become Leptin sensitive again (which is a good thing), it means easier fat loss, improved mood, sleep is improved, clothes will fit differently, possibly a change in your sweating pattern, better recovery from exercise, energy levels are up, hunger is not erratic, it’s manageable and you are less prone to succumbing to cravings, you probably feel refreshed when you wake up because sleep has improved (I mentioned that part already), etc.

Leptin is the key.

Reply  |  Quote

I hope we get this snow!!! I moved her from the Los Angeles area back in October and have really been looking forward to my first real winter. I have been so disappointed that we havn’t gotten much snow this season. I hope we get at least one good snow storm before winter moves on. I know all you native folks are loving this winter, but it has been a lousy first winter for me! LOL.

You must be logged in to post a comment.

© 2010 and Beyond. Premium Web-based Coaching, Inc. All Rights Reserved
Read our entire privacy policy  here